How Much Protein Do You Really Need Per Day?

Why Protein Intake Matters

Protein is the building block for muscle repair, immune function, and satiety. But most people either underestimate how much they need or overcomplicate the math.

A Simple Guideline

  • Sedentary adults: ~0.8g per kg of body weight
  • Active individuals: 1.2-1.6g per kg
  • Strength training / muscle building: 1.6-2.2g per kg

For a 70kg (154lb) active adult, that's roughly 84-112g of protein per day.

Hitting Your Target Without Overeating

Whole foods like chicken, eggs, and legumes are great, but a ready-to-drink shake makes it easy to close the gap on busy days. The PRIME Cookies & Cream Protein Shake delivers 32g per bottle — nearly a third of an active person's daily needs in one convenient drink.

The Takeaway

Track your intake for a few days to see where you stand, then fill the gaps with high-protein, low-sugar options that fit your lifestyle.

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